How to identify and advance equitable social norms

The goal of CARE-GBV is to strengthen USAID’s collective response to gender-based violence (GBV) in development programming globally. This brief introduces the definition of social norms, including gender norms, and how they relate to GBV, as well as various tools to identify and address social norms. The information provided here will support USAID Mission staff and implementing partners working to promote gender equity and norms that foster healthy relationships. By identifying context-specific social norms, program implementers can promote equitable norms in their program activities.